Glenmorangie, an internationally renowned whiskey brand, stands for an "art de vivre" where time is paramount. Its 170-year legacy unfolds a sensory journey through each unique whiskey aroma. This journey transports guests to specific places, moments, memories, and feelings. We aim to encapsulate this experience in a mobile sensory showcase, strategically located throughout Taipei, inviting new customers to explore the world of Glenmorangie.

The experience unfolds in three stages. First, the Genesis Bar, where guests delve into the brand's roots. Next, the Travel Cabinets of Curiosities, which unveil a series of trunks representing personalities, each paired with their chosen whiskey. Finally, the Sixth Sense of Travel room hosts an exclusive gastronomic dinner, inviting VIPs to experience a multi-sensory fusion. This journey immerses each guest in the layers of the Glenmorangie brand, inviting them to adopt its "art de vivre".