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In the prestigious district of Ginza, the Cartier boutique comes alive in an extraordinary glow. The window display concept, inspired by the sparkling brilliance of diamonds and the captivating magic of kaleidoscopes, appears to birth a light explosion that propagates in dynamic waves from the storefront to the entire facade of the building. Each luminous fragment evokes the image of a crystal butterfly in full flight, injecting a dose of vitality into the architectural structure of the building. This dynamic is further intensified by the mirror-like effect of the fragments that capture and reflect the surrounding light, creating a dazzling visual interaction with the urban environment. Thus, the facade of the building transforms into a ballet of ever-changing lights that harmoniously interact with the variations of natural daylight and daynight, offering an ever-renewed spectacle. It's a fascinating metamorphosis that seems to redefine the interaction between architecture and light, offering a new dimension to the visual experience of the Cartier boutique in Ginza.

CARTIER

WINDOW DISPLAY & BUILDING FACADE CONCEPT

Place : Ginza

Client : LMI

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